The problem

Users were asked to take action before understanding what the product is.

The solution 01

Restructured the website flow

Users encounter product information and context before taking action.

The solution 02

Add Introduction Video

Added a product introduction and overview motion to quickly communicate what Retell AI does and how the platform works.

The solution 03

Create Curiosity Through Interaction

Added subtle micro-interactions to existing sections to encourage exploration and make the product feel more approachable and engaging