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is a multidisciplinary designer based in nyc, working across product, motion, brand design & AI experiences.
Moxy Hotel
Social App
Inspired by Moxy SOCIAL SUNDAYS, an event concept I originally branded during my internship at Cummins & Partners, this project explores how that social identity could evolve into a digital product experience.
[Case Study]
product design, motion design, AI prototype
01 DISCOVER
The home experience brings Moxy's events and social activities into focus, giving guests an easy way to see what's happening and decide what they want to join.
02 BOOK
Guests currently need to navigate the website to explore venue options and make a booking. Bringing the experience into the app creates a smoother, more accessible path.
03 AI Prototype
Version 01
Version 02
Version 03
04 Future
From concept to a more complete social experience.
The next iteration would focus on bringing more of the experience to life, validating the core flows, and refining the product based on how guests actually use it.
01 / ANIMATE
Make connection more playful.
Add animation to Social Starters to make the prompts feel more engaging and approachable, encouraging guests to interact and break the ice.
02 / INTERACT
Make Explore Moxy more discoverable.
Introduce interactions to the Explore Moxy section, allowing guests to actively explore hotel spaces, events, and experiences.
03 / PROTOTYPE
Make booking ready to test.
Prototype the booking window as a functional flow, testing how quickly guests can move from discovering a venue to confirming their booking.
04 / TEST
Design with real guest behavior in mind.
Conduct user testing with potential guests to evaluate event discovery, social starters, and the booking experience. Use their feedback to identify friction points and guide the next round of design decisions.
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